French Corner

Cooperated in branding for French-Chinese ice cream and crepe store, French Corner ( Fa Tian Tian), located in Chong Qing, China, during my internship at the Lemonade Studio.

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The store is in a crowded urban area and right under a bar that targets young people having fun and wishing to get a refreshment from drinking.

I participated in the early period of logo designing. After that, I developed the pattern for the brand with the final logo, and also other essential brand products. The idea was not only to sell on-site but also to online promotion. Since the target customers are young people, it seems reasonable to make the store a trend on social media. I purposed with the idea of interacting packages and point collecting activities. 

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